Primola was a grocery store on the East Side of New York, located in Little Italy. It was formed by the Cuneo family in an attempt to infiltrate Little Italy during the Corleone family's time of weakness, when they were being harassed by the Tattaglia family in the mid 1930s. The registered owner of the grocery store was Alberto Cuneo, Jr., Carmine Cuneo's second cousin, and the racket boss was Bobbie Cappalinni. However, during this time, the Cuneos made peace with the Corleones, and they forgot about Primola, which continued to give out a small percentage every week.
In 1945, Aldo Trapani, a young outsider under the tutelage of Luca Brasi, took over Primola for his own family. There were no reprisals due to the business' isolated nature.
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The Cuneos have quietly worked their way into this hot little corner of the East Side, although they are clearly out of their depth. Cuneo second cousin Alberto Junior and the inappropriately named "Big Time" Bobby Cappalinni can barely manage their little corner of the Cuneo cigar racket.